There are two types of conflicts. There are the conflicts where something important is a stake. In that type of conflict, the ideal way to resolve it is by reaching a win/win solution. There is also another type of conflicts (and those are the most prevalent) were different point of view are incompatible but, other [...]

Unless we are first seduced by the package, chances are very high that we won’t buy. That’s true for a car, a bar of soap or a pair of shoes and it’s also true for what you and I have to sell. To convince, first we must be accepted. If we are turned off by [...]